Ebook Free The Campaign Manager: Running and Winning Local Elections
Ebook Free The Campaign Manager: Running and Winning Local Elections
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The Campaign Manager: Running and Winning Local Elections
Ebook Free The Campaign Manager: Running and Winning Local Elections
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Review
Anyone running for a local elected office will find this title a valuable resource for organizing and running a campaign. Library Journal Local office is where most candidates launch their careers, and The Campaign Manager is one of the books they should read before jumping in. Campaigns and Elections, "Ten campaign books everyone should read" I can't imagine anyone heading into the campaign trenches without a copy of The Campaign Manager! Daniel M. Shea, Colby College A comprehensive guide to all aspects of modern campaigns, from strategy to understanding voter contact techniques, to fundraising, paid and earned media, to get-out-the-vote-drives. James A. Thurber, American University Practical, witty, and fact-packed. This is the bible of campaign management. Les Aucoin, Former US Congressman from Oregon Arguably the most comprehensive, insightful, and useful compendium of local campaign wisdom ever assembled. Phil Keisling, Former Oregon Secretary of State Thinking of running for local office? Stop, and buy this book. It will tell you how to win, or at least what you must do if you want to win. Just as important, it will tell you when you are wise not to run. Mark Carl Rom, Georgetown University Shaw presents an excellent how-to guide for the prospective campaigner. From strategic orientation to voter targeting to media, Shaw provides a step-by-step process to getting a campaign off the ground. Chapman Rackaway, University of West Georgia Shaw's book should be read by all persons interested in entering elective office at the local level. It is also an excellent supplementary text for a course on American political campaigns. One of its major strengths is the focus on local political campaigns, which are often overlooked when presidential and statewide elections are held. It is the definitive guide to campaigning at the local level. Raymond Scheele, Ball State University Quite simply the best organizational tool for anyone seeking political office or working on an issue-based campaign. Mara Liasson, NPR
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About the Author
Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.
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Product details
Paperback: 352 pages
Publisher: Routledge; 6 edition (March 15, 2018)
Language: English
ISBN-10: 0813350794
ISBN-13: 978-0813350790
Product Dimensions:
6 x 0.7 x 9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
50 customer reviews
Amazon Best Sellers Rank:
#78,536 in Books (See Top 100 in Books)
This will give you solid advice on how to organize your campaign timeline, canvass door to door, organize your volunteers, hold events, and figure out your priority districts from the historical voting results. However, it contains nothing about the new world of the internet. Not the book or author's fault - it's just an old book - but there is nothing on websites, email campaigns, or social media campaigns. Still, what is contained in this book is really valuable information. Even if you find a more updated book about running election campaigns using social media, I'd still recommend this book for all the other items I listed.
Excellent resource for people with no experience running for even the most minor office.
What an excellent book! I am running a local campaign for a family member and have bought three different books from Amazon. While all three have great ideas and offer substance, I would take this one hands down if I could only have one.The specific information on precinct and voter analysis are well worth the price of the book alone.
Very informative, easy to read. Definitely recommended if running a local election.
Having worked on more campaigns than I can remember, there is no better, more useful, comprehensive and effective beginners guide to running a political campaign than this. This is the one that you will use and remember.
I absolutely love this book. When I first bought the book I had a lot of questions about campaign management. There were a lot of things my friends who were experienced in senior campaign management told me that this book confirms. I was worried that the book would be centered around a really small race, such as a mayoral race of a small city. Although, smaller races like city, county and state senate, representative races are mentioned a lot, there are a few mentions of larger statewide/federal races mentioned in the book.The one thing that I do not like about the book is is the organization of it's chapters and subchapters. That relatively minor, however.If the author could write about, in her next edition, more day to day duties as it relates to staff, this book would be the best out there! Everyone said that the job of the campaign manager is VERY time consuming and often you're helping others like press secretary, field director and others do their job, which makes sense. However, this book doesn't really give you a sense of the time commitment that it takes to be a campaign manager. Finally, I'd recommend adding subchapters for more positions for the larger statewide campaigns and an in-depth analysis of their job, seeing that the campaign manager should be very well aware of their duties in case he/she has to step in and help aid in their job.
I did a search in my confusion about how to help with my son's campaign and stumbled on this book at Amazon. It came quickly enough to be timely for me and was a real help to my planning. It is clear, easy to read and understand. I was lucky to fine it!
This book is a MUST BUY. I am an elected official and this book on top of providing me with smart and alternative tips on how to run a successful local campaign, gave me the motivation to think out of the box.Thanks a lot Catherine for sharing your amazing analytical insight and field experience.Regards,Attilio Di Mattia
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